Wet Basement? – RCC Waterproofing Slogan and Branding Over the Years

Our Wet Basement slogan is all too familiar and iconic if you live in the Southern Ontario area and especially in the Toronto area. Whether you drive to work or take any form of public transit, chances are you have seen that deep red coloured background with some white text asking you a simple question: ‘Wet Basement?”

We bet you have seen it before whether it is on one of our bright red vans coming down your street, on the public transit like TTC buses and Mississauga Transit, or scrolling across many red billboards in Toronto, Vaughan, Scarborough, Mississauga, Etobicoke and many more places across Ontario. There are many billboards both static and digital that have our slogan sprawled across them.

RCC Waterproofing owns the trademark for Wet Basement? and is the slogan for the company. This has been the slogan for RCC Waterproofing for many years and has been our calling card or identifying mark. Wet Basement? does a great job getting the point across and asks you if you need a foundation waterproofing or basement foundation repair.

Don’t be fooled when you see our slogan used by other waterproofing contractors. There is only one company that owns the trademark and that’s RCC Waterproofing. Many other waterproofing companies try to fool customers using the “Wet basement?” slogan for themselves or a variation of it. People have seen our branding for years and we have built confidence in choosing a long established waterproofer. New companies try to cheat and use this slogan owned by RCC in trademarks and copyrights to get a head. RCC tries to protect it but these companies vanish as soon as we do. So be careful when choosing a waterproofing company as they may not be who they say they are. We always say ask them to show contracts they did 25 years ago. That will tell you if they really have been around that long.

Here is a bunch of ads we have done over the years where you probably saw us. Feel free to stop by the RCC Waterproofing office at 4101 Steeles Ave West and ask us questions about your project.


RCC Waterproofing and Foundation Repairs has been servicing Ontario customers for over 100 years. Their repairs have outlived lifetime warranties by at least two times. The company provides professionally trained sales representatives to view, assess and quote on repairs. The installers are employees of RCC and most have long term working relationships. RCC carries full insurance including WSIB coverage and HST registration.

RCC Waterproofing offers:
  • A Lifetime Waterproofing Guarantee!
  • 24-hour emergency services for Ontario residences
  • Fully trained technical sales representatives to view, assess and quote the repair
  • Over 100 years of third-generation family success both in products and services and superb warranty
  • Full-service options, providing either exterior or interior repairs depending on issues, location, and structure
  • A successful record of servicing over 75,000 customers

To learn more, contact RCC Waterproofing at 416-747-1920 or Toll-Free 1-888-766-2071 or Contact RCC for a Free Inspection